President Trump is catching on to his Democratic contenders and has also launched a Spanish version of his 2020 campaign website. Upon a linguistic analysis, and in addition to offering the same old direct translations from English to Spanish as most Democrats -with the same strategic detriment to a meaningful connection with the Spanish-speaking electorate- , there has been a strong censorship of content and language in the site that tackles the campaign’s political agenda. Whereas the English version talks of “promises kept”, the Spanish counterpart merely lists “áreas de interés”. Read on for an analysis of the meaning behind this language change.Read More
There is true power in speaking another’s language, and in connecting with them through the words of the language they identify with and speak with their families and loved ones at home.
2020 Democratic candidates (for the most part) have included their political message in Spanish on their campaign sites, but the language they have chosen to broadcast speaks of direct translations from English, grammatical and spelling errors, and a true lack of authenticity that fails to connect with the target Latinx voters at a fundamental level.
The time to bond with the Latinx electorate is NOW, the language is ESPAÑOL DE ESTADOS UNIDOS.Read More
The main point of the previous post, Narrativas bilingües en las campañas demócratas, was to advocate for a true political discourse in English and Spanish that differentiates both languages but unites the electorate with the same message. Our intent here is to show that bilingual narratives MUST BE truly bilingual, on point with the message in both languages, and never direct translations from English. Please read on for a sample of HOW IT IS NOT DONE.Read More
El discurso político actual en España refleja un país dividido en su ideología, en fiera competición por el poder y en pos de una narrativa social que defina posturas políticas y permita legislar en conformidad con ese discurso. El pasado domingo, las elecciones dieron la victoria a los socialistas y pusieron de manifiesto una notable pérdida de votos para la derecha. Los socialistas obtuvieron 123 escaños, pero aún se encuentran lejos de los 176 necesarios para gobernar y en este post argüimos que el lenguaje de la prensa no favorece una cooperación que tienda puentes entre ideologías opuestas y analizamos las metáforas conceptuales y lingüísticas que construyen dicha narrativa.Read More
Recently, a friend who is also a talented life coach, told me about her plans for creating online content on meditation. Her idea is to help her clients remotely with guided meditations when they need to slow down and focus, and she is not with them in the moment.
She was sure it was a great idea and wished for her clients to be as excited about it as she was, so she wanted a “catchy” label to introduce her project. Two options were on the menu.Read More