The New York times has just published an article entitled Do Latino Voters Really Care if the 2020 Candidates Speak Spanish? I contend that the question is not whether they really care or not, but whether Spanish can be a vehicle for the normalization of the Latinx/Hispanx communities across the United States. Words matter, and the language we speak them in does, too. Can Democratic candidates bring Spanish to the political forefront and positively shape the narrative of heritage, identity or language use in our multilingual, multicultural society?Read More
There is true power in speaking another’s language, and in connecting with them through the words of the language they identify with and speak with their families and loved ones at home.
2020 Democratic candidates (for the most part) have included their political message in Spanish on their campaign sites, but the language they have chosen to broadcast speaks of direct translations from English, grammatical and spelling errors, and a true lack of authenticity that fails to connect with the target Latinx voters at a fundamental level.
The time to bond with the Latinx electorate is NOW, the language is ESPAÑOL DE ESTADOS UNIDOS.Read More